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Release
August 2025
All Collabs
Collaborations
KATSEYE x GAP
KATSEYE starred in a viral GAP denim campaign set to Kelis' "Milkshake," racking up over 8 billion impressions and reigniting the cultural conversation around low-rise denim.
The Campaign
KATSEYE for GAP
Watch the full commercial and go behind the scenes of the KATSEYE x GAP denim campaign shoot.
Official Commercial
KATSEYE x GAP - Official Commercial
All six members styled head-to-toe in GAP denim, dancing to Kelis' "Milkshake" in a choreographed piece by Robbie Blue. Directed by Bethany Vargas and shot by Bjorn Iooss.
Watch on YouTube ↗KATSEYE x GAP - Behind the Scenes
A behind-the-scenes look at the making of the KATSEYE x GAP denim campaign shoot.
Watch on YouTube ↗Denim, Dance, and a Cultural Moment
The KATSEYE x GAP campaign saw all six members styled head-to-toe in GAP's denim collection, dancing to Kelis' "Milkshake" in a choreographed piece by Robbie Blue. Directed by Bethany Vargas and shot by photographer Bjorn Iooss, the ad reintroduced low-rise denim into the cultural conversation in a way few campaigns manage.
The commercial became one of GAP's most viral ads ever, accumulating over 8 billion impressions and 500 million views according to Wikipedia - a result that speaks to KATSEYE's reach well beyond the K-pop fanbase.
A limited-edition logo hoodie dropped alongside the original campaign. The collaboration has since continued into 2026, with member-specific hoodies launched on April 14, 2026 - giving each Eyekon a way to rep their favorite member in classic GAP style.