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Launch
September 2025
KATSEYE teamed up with Jollibee - the beloved Filipino fast-food icon - to bring KBBQ-inspired chicken to the menu alongside K-pop-style visuals and exclusive fan collectibles.
Watch the official campaign and the Short, plus more content from the collaboration launch.
The official KATSEYE x Jollibee collaboration video, introducing the KBBQ Chicken Sandwich and KBBQ Fried Chicken to Jollibee's menu.
Watch on YouTube โA quick look at the KATSEYE x Jollibee collaboration.
Watch on YouTube โJollibee is the Philippines' most beloved fast-food chain - a homegrown brand that has become a cultural institution, with millions of loyal fans across Southeast Asia, the Middle East, North America, and beyond.
Known for its signature Chickenjoy fried chicken and a menu that leans into bold, sweet-savory Filipino flavor profiles, Jollibee has long been a symbol of home for the Filipino diaspora worldwide.
Partnering with KATSEYE - a group that itself bridges Korean pop culture with a globally diverse lineup - made for a natural fit: two brands with deep roots in Asian culture, both with passionate international fanbases.